T.I. is expanding his “hustler” brand yet again, this time with his new series The Grand Hustle,premiering in July.
The 12-episode series will document the acumen and ambition of 16 aspiring moguls competing for a six-figure salary at T.I.’s Grand Hustle empire.
But exposure to T.I.’s business practices may be more valuable than a monthly paycheck. In 2015, T.I. made the Cash Kings list with $6 million from a combination of album sales and movie roles in films such as Get Hard and Ant Man. Though his early albums tell the grittier side of the lifestyle of a hustler, he has expanded his brand to family-oriented programming with TV shows like T.I. & Tiny: The Family Hustle.
“The Grand Hustle Empire is always expanding so therefore we needed to add a very talented, highly skilled executive to our team,” said T.I. “It doesn’t matter if you got your hustle at Harvard or the hood, The Grand Hustle is about how you handle business and what you can do for the brand, so I wanted to create a show that offers an equal playing field.”
“Tip is one of the smartest, most impressive businessmen I have ever met,” added executive producer Brian Sher. "His business acumen is second to none, and his entrepreneurial spirit is unmatched. I’m excited for the world to get a window into how Tip thinks and operates.”
The Grand Hustle will air July 19 at 10 pm EST on BET. Get more info on the show here